Ashland's consumer market-centric conscious beauty formula promotes a sustainable and ethical lifestyle
Wilmington, Delaware, December 6, 2021-Ashland continues its journey of innovation centered on the consumer market to achieve more responsible beauty, and recently launched six cosmetic skin care and oral care formula. The series is inspired by the growing global movement for sustainable and ethical life, and its formula is characterized by high natural content, minimal ingredients and no use of sulfates, silicones, microplastics or animal-derived ingredients.
Ashland's new beauty awareness series uses purposeful ingredients to add efficacy and appeal to consumer products, enabling customers to meet environmental, social and governance (ESG) goals.
The formula includes Phyteq ™ raspberry n multifunctional, a COSMOS1 certified natural antibacterial accelerator with proven skin benefits, made with a solvent-free process and renewable energy; Santalwood ™ biofunctionality, a COSMOS1-proven Natural ingredients, derived from upgraded recycled wood chips, bring a new method to promote aging and skin renewal, and the new Lubrajel* Oil PF hydrogel, a natural, biodegradable moisturizer that can Provides lubricity and has a light polydimethylsiloxane light feel in a preservative-free hydrogel.
The series also includes cellulose-based thickeners Klucel™ HPC and Benecel™ HPMC, which are made from sustainable cellulose 2, which is a renewable and abundant resource. Ashland is the first supplier of cellulose derivatives to be certified by a third party, with 100% recyclable content from all its linters suppliers.
The beauty-conscious formula series also includes simple radiant +C essence, a natural vitamin C essence that brightens dull skin with less than 10 ingredients, a gentle natural foaming cleanser, a clear and simple natural foam Facial cleanser with rich creamy foam, leaving the skin feeling soft and nourished. Also includes pearl soap shower gel, which is a natural cleanser with rich foam and no sulfate3; obviously mild micellar water, a very natural, mild micellar cleansing water with multifunctional ingredients and blue light protection ; Conscious clean + fresh toothpaste, a 96% natural toothpaste that uses the power of raspberry, lignocellulose, and sustainable Puraloe™ aloe to clean and refresh; and carry-on jelly perfume, a high natural content The jelly perfume has the fewest ingredients and is suitable for a busy lifestyle.
"Consumers are aware of how their decisions affect the planet and society, and they are increasingly aware of the sustainability of ingredients and the social, environmental and ethical impact of the brand," said Denise Costrini, global marketing director for Ashland skincare. "The demand for more natural ingredients has been on the rise for some time, but as consumers become aware of the renewable and ethical sourcing of ingredients, the focus is changing."
For more information and to order samples, please visit www.ashland.com/beautycious
Ashland (NYSE: ASH) is a global additive and specialty ingredients company centered on the consumer market, committed to providing responsible solutions for a better world. Through science and a conscious and proactive attitude towards sustainable development, we provide services to customers in the fields of pharmaceuticals, personal care, architectural coatings, construction, energy, food, beverages and nutraceuticals. In Ashland, we have approximately 3,800* enthusiastic and tenacious solvers who are committed to developing practical, innovative and elegant solutions to complex problems for customers in more than 100 countries. Visit ashland.com and ashland.com/sustainability for more information.
Ashland Global Holdings Inc. published this content on December 6, 2021, and is solely responsible for the information contained therein. Distributed by the public at 13:41:14 UTC on December 6, 2021, without editing and without modification.